Career success is based on three key factors: performance, image, and exposure, according to a theory published by Harvey Coleman in 1996.

The relative importance of these factors might not be how we typically think of them though, because the performance, while being imperative, only accounts for 10% - 20% of the success.

The other 80% - 90% is accounted for by image and exposure. Often, we are so focused on our performance that we're not managing our image and exposure. What I’ve heard about those who are considered to be rockstar, easily promotable candidates is that they're definitely managing their image and their exposure.

How exactly does one manage their image and exposure? In this post, I'll provide you with a step-by-step approach to integrating managing your performance, image, and exposure into your career efforts and your daily way of doing business.

The first time I got really present to the importance of managing your image and your exposure was a bit dramatic....